Lanco’s ‘Rival’ + 3 More New Music Videos
Country artists immersed themselves in themes of summer and warm weather fun in the most recent batch of music videos. Meanwhile, others delivered messages of empowerment, while some offered up poignant, personal clips. Read on!
The music video for Lanco's new anthem, "Rival," is as empowering as the song's lyrics. The video, directed by Peter Zavadil, begins with a voiceover: "Society has a way of measuring people." As the video plays, individuals from all walks of life write on a wall--messages they've received at some point in their lives--with words like "failure," "one hit wonder," "unlovable," "application denied," "not smart" and "cheated on." But here's the thing with walls: they can be demolished.
“We really wanted to capitalize on the true message behind the song that was built from different times in our lives and the stories from fans who have felt beat-down and lost, but ultimately find hope and redemption,” says frontman Brandon Lancaster. "Every caption on that wall was an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set. It was a powerful moment I’ll never forget." -- CV
Ingrid Andress, "More Hearts Than Mine":
Ingrid Andress' music video for "More Hearts Than Mine" is everything you'd hope it to be. The confessional and personal lyrics provide a genuine feel sonically, and the characters in the music video seem genuine, warm, loving -- the kind you probably imagine while listening to the song. Directed by Sam Siske, the music video is simple, yet emotive. It portrays a loving family without being cheesy and brings the lyrics to life without being overpowering.
The song, which Andress wrote with Sam Ellis and Derrick Southerland, is deeply personal to the singer. “I rarely bring anybody I'm dating home to meet my family because they're just such a sacred part of my life,” she explains in a press release. “It came about from a real place of, ‘Just so you know, if you meet my family they're very special people.’ It actually took me a few tries at recording it because I kept tearing up and needed to take breaks…I hate crying in front of people. I’d have to step out and gather myself [but Sam and Derrick would say], ‘No, Ingrid. Come on and just cry. It's fine.’” -- CV
Riley Green, "In Love by Now":
Riley Green heads to Belize on a search for a lost love in the music video for his new song, "In Love By Now." After a journey by plane and boat, Green finds himself on the stage of Losers Bar & Grill in the tropics, singing about the new life that his old flame has probably started without him. “My buddy runs a bar and invited me down,” the singer explains of the video. “You don’t have to ask me twice to go film on the beach for two days. I had nothing to complain about.” The video ends in a happy reunion between Green and the blonde object of his affection at the bar. -- LS
Lee Ann Womack, "Hollywood":
Lee Ann Womack delivers a different take on tinseltown heartbreak in the music video for her song, "Hollywood." Customized dolls play out a sad storyline in intricate stop-motion animation, moving slowly through the day-to-day dissolution of a love story. A throwback 1960s silverscreen theme, complete with Pacific Coast Highway convertible cruises and gritty downtown scenes, provide a backdrop for Womack's tragic tune, as the robotic dolls capture the loveless rhythm of a broken romance. -- LS