The Band Perry Use Another Social Media Reset to Tease New Music
The Band Perry are ready to release another brand-new song, and they're using a familiar tactic to promote it: The country trio has reset their social media pages once again, this time in a black-and-white theme.
On Thursday morning (Feb. 2), an all-black square appeared on the Band Perry's Instagram and Twitter profiles, both of which were wiped clean of previous posts; on Facebook, old posts remain, but the mysterious black squares are at the top. New promotional photos of Kimberly, Reid and Neil Perry are up on all three accounts; taken by Steven Klein, the black-and-white photos feature the siblings in punk-esque clothing -- and the caption of one reads simply "NEW TRACK TONIGHT."
No further details about the Band Perry's new music are known at this time. The band is signed to a joint deal with Interscope Records and Universal Music Nashville, which they announced in May of 2016; prior to that, they parted ways with their previous label, Big Machine, in March.
Over the summer, the Band Perry used a similar "social media reset" tactic before releasing their single "Comeback Kid." For that single, TBP utilized a soft, white-and-beige palette; their previous single, “Live Forever,” was promoted with bright yellow imagery.
The Band Perry are scheduled to perform at the Taste of the NFL Party With a Purpose on Saturday night (Feb. 4). The event will take place in Houston, Texas, as part of pre-Super Bowl LI festivities.
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