In 2008, the five members of the most played new group of the year, the Lost Trailers, became country music's 'Holler Back' boys. The group's enduring hit of that name spent 31 weeks climbing into the Top 10, and proved so popular that a special football version was recorded and personalized for nearly 60 college and professional teams. The frenzy extended to personalized ringtones that have logged more than 100,000 downloads thus far.

And now the group will help radio network Westwood One kick off football's biggest day, Super Bowl Sunday on February 1. More than 600 stations across the U.S. and in 175 foreign countries will hear the Super Bowl-customized version of 'Holler Back' as Westwood One begins exclusive radio coverage of the Super Bowl. Sportcasters Marv Albert and Boomer Esiason will call the action as the Pittsburgh Steelers face off against the Arizona Cardinals.

"Having 'Holler Back' be a part of the Super Bowl broadcast is another reminder to all five of us that when we set our mind on making a great record, there's no telling where it will go," says songwriter/guitarist Stokes Nielson. "And to go from the awesome radio waves of country stations throughout America to being part of our country's biggest sporting event is absolutely a dream."

The Lost Trailers' current single, "How 'Bout You Don't," their second from the 'Holler Back' album, is currently climbing the country charts.