Jessica Simpson says being onstage and feeling scrutinized while on tour with Rascal Flatts in 2009 stirred up a deep-down sense of insecurity about her self-image. That feeling would lead her down a road that would eventually culminate in the singer-actress producing a new show for VH1, called 'The Price of Beauty.'

"I was on tour [with Rascal Flatts], and I had to get up on stage every night and just know that people were looking to see whether I was fat or not," she tells USA Today. "You walk by ten magazine covers, and it's you and these stupid jeans.

"It's so trying, because daily women are obsessed with the way they look and what they see when they look in the mirror. At the time, I just didn't talk about it at all. I didn't want to give it any attention."

Whether it was country audiences or unflattering tabloid fodder that undermined her self-esteem, Jessica found herself questioning what it is deep down that makes a woman feel beautiful.

"I thought the best way to do it was to discover beauty by myself," she says. "I think the world kind of gave me this favor. I don't think I would have been as receptive to the idea of this show until now."

Jessica parted ways with the Sony Nashville label in April 2009, following the release of one album and the Rascal Flatts tour.

In her new show, Jessica travels around the world with a couple of good friends and TV camera in tow, to show the extreme lengths women will go to in all different countries to make themselves feel beautiful, as defined by their own cultures. 'The Price of Beauty' premiered March 15 on VH1.

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