Toby Keith Pulls Out the ‘Denim & Diamonds’ for Pediatric Cancer

Toby Keith will be decked out in 'Denim and Diamonds' for his upcoming Toby Keith & Friends Golf Classic event. The themed fundraiser, which will raise money to build temporary housing for pediatric cancer patients and their families, will be held May 20-21 in Norman, Okla.

Proceeds will be donated to the OK Kids Korral, a foundation started by the Okie. The event has been a staple of Toby's humanitarian efforts for the past eight years.

"We are doing our best to address issues that arise while a child is in treatment, such as weakened immune systems and sensitivity to light," explains Keith on his involvement with the cause. "More than anything, we want it to be a home of inspiration, encouragement and hope."

Toby's involvement with pediatric cancer began after suffering the loss of Allison Webb, the daughter of Keith's friend and original bandmate Scott Webb. Ally died of cancer in August 2003, one month short of her third birthday. Following her death, the country superstar established Ally's House and has focused his efforts on creating cost-free lodging for family members traveling with cancer patients during treatment.

To learn more about all of Toby Keith's goodwill efforts, you can visit his official website here.