Kid Rock Receives Award From Operation Troop Aid, Challenges Fans to Help the Organization

Kid Rock has called on his fans to help raise money for Operation Troop Aid, to provide care packages for overseas troops.

The project is a follow-up to his 2013 challenge, when his fans gave enough money to ship over 500 boxes. This year, the push is going even further with the help of Harris Jewelry, which will match fan donations up to $10,000.

"Kid Rock is one of the most giving entertainers I have ever met," Mark Woods, founder and executive director of OTA, says. "He really gets it."

Woods also announced that Kid Rock would be the recipient of the Operation Troop Aid Patriot Award, for his work supporting troops at home and abroad. Previous award winners include Hank Williams, Jr., Toby Keith, Darryl Worley, Aaron Tippin, Gary Sinise, Charlie Daniels, Mark Wills and Kiss.

"His art, legacy of family and spirit of patriotism is exactly why this award exists," adds Woods.

In addition to donating, fans have the opportunity to leave messages for service members. Care packages will include items like cookies, candy, toiletries and headphones, as well as merchandise from Kid Rock, Made in Detroit, Badass American Lager, Jim Beam, Warner Bros. Records and FEA / LiveNation.

Harris Jewelry will match contributions through Dec. 15. More information on how to donate can be found at KidRock.com.