It's no secret that Kenny Chesney loves the water. Because it's such a big part of the superstar's life, he's found a unique way to aid the effort to protect the world's oceans -- and block out the sun's harmful UV rays all at the same time. Kenny has partnered with Costa to design his own exclusive line of signature sunglasses, the sale of which will benefit ocean conservation group, Coastal Conservation Association (CCA).

"The relationship with Costa, and what they stand for, goes hand in hand with the music that I make," says Kenny. "It's important for all generations to be able to enjoy the ocean like I did, and I'm proud to partner with Costa to design a line of signature sunglasses that will help support ocean conservation."

The Kenny Chesney Limited Edition Costas will be available online at the Costa website beginning March 17, and also at each stop along the singer's Goin' Coastal North American concert tour. Each of the five exclusive styles Kenny designed will feature hand-drawn artwork etched inside the sunglasses' arms, along with his signature. Each will reflect a part of Kenny's life -- such as one style that features the song lyric, 'No Shoes, No Shirt, No Problems' and another which commemorates his 2011 Goin' Coastal tour. Only a limited number of the signature shades are being produced.

"We're huge fans of Kenny and his music," says Al Perkinson, vice president of marketing for Costa. "He's one of us. We both love the water, we love listening to music while we're out on our boats, and we both want to do what we can to protect the oceans where we spend so much of our time. The money raised from the sale of Kenny's line of Costa's will help the Coastal Conservation Association (CCA) conserve our coastlines and promote sustainable sport fishing."

For a look at Kenny's signature sunglasses line, and to hear more from him about his love for the ocean, click here.

Kenny's Goin' Coastal tour kicks off March 17 in West Palm Beach, Fla. and ends with two shows at Gillette Stadium in Foxboro, Mass., on August 27 and 28.

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