Keith Urban has released the lyric video for his latest single, "John Cougar, John Deere, John 3:16." The song is the debut single from his upcoming new album.

Written in neon letters, the tune's lyrics -- including “I’m Mark Twain on the Mississippi / I’m Hemingway with a shot of whiskey / I’m a TV dinner on the tray trying to figure out the Wheel of Fortune / I’m a Texaco star, I’m a Gibson guitar / I’m still a teenage kid trying to go too far / I’m a jukebox waiting in a neon bar for a quarter" -- flash across the screen during the lyric video.

Urban debuted the song during a showcase at the 2015 Country Radio Seminar earlier this year. It "was sent to me a few months ago by one of the songwriters, and I loved it immediately — loved it so much that right before I walked out on stage at the Ryman for CRS a few months back, I thought I’d play the song solo acoustic to see what the audience thought,” Urban says.

Although Urban hasn't announced a timeline for his new set of tunes, he has revealed that he has already started recording the project.

“I sort of like the unknowingness of it,” Urban admits. “I get in the studio and don’t know what we’re gonna do, and that can be enlightening and sort of revelatory, or it can be incredibly frustrating.”

The New Zealand-born singer recently performed "John Cougar, John Deere, John 3:16" during the 2015 CMT Music Awards. The song is currently available for download on iTunes.

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