John Rich to Open Redneck Riviera Bars in Nashville, Las Vegas
John Rich is expanding his Redneck Riviera brand into the bar industry: The Big & Rich singer will be opening two Redneck Riviera bar locations in late 2016.
Rich's Redneck Riviera bars will be located at Las Vegas' Grand Bazaar Shops, on Las Vegas Boulevard, and on Lower Broadway in Nashville. Both locations will offer live music and food and will be operated by Charlotte, N.C.'s Bar Management Group.
“I’ve always dreamed of building the kind of place where my friends and family could get together and turn it up after a hard day’s work," Rich says in a press release. "Redneck Riviera is that place. We are going to build as many of them as it takes to offer a place for every hard-working American to cut loose and celebrate a job well done!"
At both locations, Rich and his business partners will also be offering a little something extra for veterans: Both bars will feature a special "Heroes Bar," dedicated to the military.
"If you are active duty or a veteran, your first drink is on the house," Rich explains. "Our motto is ‘have one on us’ to celebrate their dedication to this great nation."
In addition to food and drink, each Redneck Riviera bar will feature a retail area selling the brand's footwear and apparel.
More information about Redneck Riviera, from bars to shoes, can be found on the brand's official website.
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