Cole Swindell’s ‘All of It’ Is ‘a Little Bit of Everything I’ve Done’ — and More
While All of It is Cole Swindell's third major-label studio album, the country singer has put out a total of seven projects since the outset of his career in 2014. As he continues to explore different sides to his musical identity and personality, Swindell says he's just grateful to keep being able to share new music; at a recent press conference, he told The Boot and other reporters he came to country music through his love for the format.
"The power of songs, and I've always known that as a fan, but seeing the other side of it -- even on my EPs -- whether it's a fun song, or whatever it is, I just always wanna put out the best music I can," Swindell explains. "I think every album gives you a chance to express yourself differently."
At this point in his career, the singer has already established himself and his sound to fans, so he says All of It marks an exciting new chapter for his music. "Going into the third album, I know what a big deal that is for an artist," he continues. "You're past the sophomore one, and it's like, 'What are we gonna do here?'"
"I think that's why we led with the single that we did, "Break Up in the End,"" Swindell explains, "because I wanted to let people know that yeah, I do fun stuff on this album, but I also know what songs like that can do and how they affect people."
Swindell isn't shy about admitting that his first -- and arguably most prominent -- relationship to country music is as a fan. To that end, it means a lot to him that so many people count themselves as fans of his own music, and he has made it a point to give his fans first access to each new song on the album.
"I came up a country music fan, and I know exactly what it's like to be a fan of somebody's music that much," he admits. "They deserve everything, so ... we just like to include them and have them have the option to get tickets or whatever it might be first ... [E]ven on the bad days, when somebody might not like my songs, they're gonna be there for me. They're so important to me."
While Swindell is known for uptempo, fun-loving songs such as "Ain't Worth the Whiskey" and "Flatliner," a collaboration with Dierks Bentley, arguably his career song to date is the deeply personal ballad "You Should Be Here." In compiling the track list for his third album, Swindell knew he needed to express both sides of his musical skill set, and he says that striking that balance came to represent the main theme of the album.
"I think this album is a little bit of everything I've done -- all seven projects," he notes. "I've also touched on things that I think I haven't before, and it's gonna be fun to hear and see what people think."
Swindell's new album encompasses all aspects of his personality and musical career, he says, right down to the album's cover. As he spoke, he glanced back at the poster behind him, which showed the picture featured on the record cover: a candid snapshot of Swindell, cracking a grin while walking down a road.
"This is the most real picture of me I've ever seen," he explains. "There's nothing forced or fake. There's no serious model face. It's just me walking down a dirt road, laughing.
"That's it. That's me," he goes on to say. "And I think it describes the album, everything you're gonna hear, right there."
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