Sam Hunt Signs on as 2016 Grammy Amplifier Curator

What do Sam Hunt, Big Sean, and Lzzy Hale have in common? They are the celebrity curators for the 2016 Grammy Amplifier program.

The online music program, which gives aspiring musicians the chance to gain exposure and win experiences that can help further their careers, is a partnership between Hyundai and the Recording Academy. Musicians can submit their own work online through Dec. 16, and after submissions are closed, the Top 25 tracks, based on plays and social media attention, will be named semi-finalists.

The 25 semi-finalists will continue to compete and rack up plays and attention through Jan. 4. Then, the Top 10 will be sent to the country star, the hip-hop artist and the Halestorm singer, who will pick the three winners. All 10 finalists will fly to Los Angeles for a Music Business Immersion Day, the aim of which is to educate them about social media promotion, copyright laws, publishing and more.

The three winners, who will be revealed during Grammy Week in February, will receive a recording session with a Grammy Award-winning producer; a music video directed by a top-notch director; or an opening slot on a high-profile artist's tour and/or at a series of music festivals.

“I’m honored to be part of a program where I can help elevate new and emerging talent,” Hunt says in a press release. “It wasn’t long ago I was an unknown artist, and I couldn’t be more grateful to the people who helped me with the tools I needed to start my career. I look forward to shining a light on these aspiring musicians.”

Since the Grammy Amplifier program launched, more than 11 million YouTube views have been earned by Amplifier winners. More information on the project can be found on the Grammy Amplifier program's official website.

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