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Kip Moore Releases ‘On the Case’ Video, Asks for Fan Submissions

Kip Moore has said he’s just a regular working man, and now he is proving his point. The singer-songwriter has released the video for his song ‘On the Case,’ honoring the men and women in the construction industry, but he’s asking fans to submit picture of themselves on the job for a second version of the video.

“These folks come out to my shows after working long shifts, 50-60 hour weeks, and I never forget that,” Moore explains. “They take extreme pride in the work they do. It inspires me to put on the best show I can every night, and I wanted to thank them and honor their work and commitment with something they can relate to. The lyrics for ‘On the Case’ were written to do that.”

The Georgia native released the song on the CASE Construction website over the weekend, in honor of Labor Day. This isn’t his first collaboration with the worldwide company, though. He previously signed on to represent their infrastructure development program, which works to develop and improve parks and educational facilities all over the country.

“[They’re] not pretentious,” Moore explains. “Not afraid to roll up their sleeves and get in the trenches to deliver what really matters to people. It’s an honor for me to work with good people like that, and especially those who give back to the community.”

Fans can submit photos of themselves, their crew or their equipment helping to build their community for a chance to appear in the second cut of Moore’s ‘On the Case’ video. Fans who submit photos will also be entered to win concert tickets for the upcoming CMT on Tour 2014: Up in Smoke Tour, which features Moore as the headliner.

More information on the contest, including submission rules, can be found here.

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