Jaron and the Long Road to Love ‘Dressed’ for No. 2 Debut
Jaron and the Long Road to Love's 'Getting Dressed in the Dark' is lighting up the country album chart with the first week sales of more than 24,000 copies, coming in at No. 2 behind Lady Antebellum's 'Need You Now,' which has been No. 1 for 22 weeks in a row. 'Getting Dressed' also bows on the Billboard 200 at No. 16.
The Boot caught up with Jaron just after he'd heard the news of the album's first-week sales numbers. "To sell a lot of singles is great," the singer tells The Boot. "Obviously, 'Pray for You' [the album's first single, which has been certified gold and is also at No. 2 this week] has struck a chord with a lot of people. To see that nearly 24,000 people were willing to take a shot on the album the first week is really great. I think a lot of that has to do with the social-media proliferation."
While keeping up with his Facebook followers helped spread the word about his music, it also helped to expose them to more than just his debut single. "We made the decision early on that we wanted to give the fans the opportunity to try before they buy," says Jaron. "There were five songs from the album up on MySpace that you could listen to as many times as you want in their entirety. I think allowing them to try it and get a good feel for the album allowed them to decide that they weren't buying an album for just one song. "
Jaron adds that although he was kept out of the top spot, he has no hard feelings for the chart-dominating trio. "This is their year," he says of Lady A. "I love those guys. Nothing would make me happier than to pass them in sales but this is definitely their time. I'll take No. 2 behind them any day!"
Also making its debut on the country chart is Uncle Kracker's 'Happy Hour,' coming in at No. 9. Carrie Underwood's 'Undo It' remains at No. 1 on the digital singles chart. Other songs to watch out for in the coming weeks include Toby Keith's 'Trailerhood,' 'Is That So Wrong' from Julianne Hough, and 'That's Beautiful to Me,' another track from Jaron and the Long Road to Love's 'Getting Dressed in the Dark.'