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Drake White to Headline Big Machine Label Group’s SXSW 2016 Showcase

Drake White will be headlining Big Machine Label Group’s South By Southwest Music Festival showcase in Austin, Texas, on Saturday (March 19).

From legends to rising stars, SXSW has a lot to offer as music fans and industry professionals alike gather for live music, panels and parties. Big Machine’s showcase, in partnership with TuneIn, will take place at Easy Tiger on East 6th Street in Austin. Before the event begins, SXSW attendees can visit the venue to catch live broadcasts of TuneIn’s sports programming — and then, the back patio will turn into a stage.

Additional acts performing at BMLG’s showcase include Levi Hummon, Brett Young, Ashley Campbell, Midland and Delta Rae. The event kicks off at 8PM and will be live-streamed by TuneIn.

SXSW 2016 has already been one to remember for country music fans: George Strait surprised the crowd on Tuesday (March 15) during Ray Benson‘s Birthday Bash, and Willie Nelson also popped into the festival early in the week. Kacey Musgraves and Maren Morris played the Spotify House on Wednesday (March 16), and on Thursday (March 17), Nelson hosted his 2016 Luck Reunion, featuring Billy Joe ShaverJohn Moreland, Nelson’s son Micah’s band Insects vs. Robots, Jack Ingram, Jamie Lin Wilson, Ray Wylie Hubbard, the Black Lillies and more. Loretta LynnWhitney RoseBobby Bare Jr. and more are also scheduled to play.

White is currently promoting his most recent single, “Livin’ the Dream.” He’ll be supporting Zac Brown Band on their 2016 Black Out the Sun Tour, which kicks off in May and runs through the beginning of September. White has also been announced as a performer at Country Jam 2016.

Brought to you by Mazda, presenting sponsor of Hype Hotel at SXSW. #MazdaSXSW #HypeON

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