Luke Bryan’s New Single ‘Rains’ Over His Fans

Luke Bryan's new single and video for 'Rain Is a Good Thing' took the Georgia farm kid right back to his rain-soaked roots. As the son of a farmer who was dependent on the stuff, Luke tells the Boot he definitely wanted to write a positive song about precipitation.

"Rain is very important, and kind of kicks off the whole process of life," Luke tells The Boot. "We worked in agriculture, so we were always looking up at the sky, checking if it was raining or if rain was in the forecast. That always kind of set the tone for the mood in my household, whether we had rain coming in or not. Or if it had rained, we knew the crops would be good and it was going to be a good week around the Bryan household."

Luke says it was fun to take a subject that has a typically negative connotation and turn it into a positive thing. But there's a large group of people who might just disagree -- until they catch a glimpse of themselves on video, that is. The video for 'Rain Is a Good Thing,' was directed by Shaun Silva (who in addition to shooting music videos for Kenny Chesney and Rascal Flatts, among others, has helmed those memorable 'Caveman' commercials for GEICO insurance). Luke's clip was shot in October at his inaugural Farm Tour show in Statesboro, Ga., and features 3500 rain-soaked, muddy -- and clearly devoted -- fans who braved the wet weather to watch Luke perform!

'Rain' Is a Good Thing' is the second single from Luke's sophomore album, 'Doin' My Thing.' The first single, 'Do I,' was Luke's first No. 1 hit.