John Rich Planning a New Chain of Restaurants
The singer has announced his plans to open a new chain of restaurants, called Redneck Riviera. He describes them as “the more rural, rowdy version of Margaritaville.”
"Margaritaville is where your dad goes to hang out," Rich says (quote via the Tennessean). "It's going to have fun, wild, cool elements about it, but it's also a bar you can take your kids to."
In addition to Music City, Rich plans to open other Redneck Riviera restaurants in Myrtle Beach, S.C., and Pensacola, Fla.
Rich's new bar and restaurant is the newest extension of his Redneck Riviera country lifestyle brand. The brand launched a little over a year ago, in March of 2014, and includes boots, themed T-shirts, koozies, drinkware and more.
"It's really America's brand," Rich says. "I say it's for people that work hard and play harder, and in that little phrase, you encapsulate Redneck Riviera.
"Redneck Riviera is not flash and trash," he adds. "Everything we're doing is high-end, high-quality stuff. That's important to me."
Rich is also planning for a new liquor, a Redneck Riviera television show and Redneck Riviera music festival.