Toby Keith has released his latest single, 'Drunk Americans.'

The new track was penned by Brandy Clark, Bob DiPiero and Shane McAnally and celebrates social unity in the U.S. with lyrics like, "We ain't East, we ain't West / We ain't left, we ain't right / Ain't black, we ain't white ... We just came here to drink," which Keith sings as the tune opens, cheering the folks who "all sing it wrong ... but we all sing along."

"You see that title and you think, 'Oh, it's a drinking song,' which it is, but I hope that people can listen to it and see that it's really an American song," Clark tells Rolling Stone. "We wanted to write it sort of like a modern-day 'Piano Man.' It's like, 'When we're in here drinking, who cares what we are outside of this?'

"When we finished the song [two years ago], we said, 'This would we be so great for Toby Keith.' And then he passed on it," Clark adds about Keith's history with the tune. "Then he came back around to make another record, and the guy at my publishing company pitched it again -- after the record was done -- and they heard it and said, 'Oh, he's got to go in and do this.'"

Over the next few weeks, to celebrate the song's release, fans can enter Keith's #DrunkAmericans challenge by sharing a tailgating photo on Instagram and tweeting their favorite lyric from the song. Challenge prizes include a custom beer pong table, cornhole boards, Yeti cooler and tailgating tent.

'Drunk Americans' is available for download on iTunes and Amazon.