Kenny Chesney Premieres Intimate ”Til It’s Gone’ Music Video
The video gives fans a glimpse into Chesney's on-stage persona at a show at the historic Georgia Theater in Athens, Ga. The surprise performance was for less than 1,000 people and came after Chesney had taken a year off of the road to work on making 'The Big Revival.'
“In life, everything is a trade,” Chesney says. “You have to give up certain things to gain others. To create from a different place, I had to slow down and let the music come to me instead of chasing it. But once I had 'The Big Revival' done, I wanted to go out and play those songs. Beyond the Flora-Bama, which was a stadium show on the beach, it’s when you get tight and loud and crowded, you can really tell what you got.”
The single follows the first release off of the album, 'American Kids,' which held the No. 1 spot on the country airplay charts for two weeks. ''Til It's Gone' was the perfect fit for a more intimate setting, Chesney says.
“If you think about what the song says,” he says, “it’s very much a one-on-one piece of communicating. It’s about hanging on to the one who matters to you; for me, it’s talking straight to those hardcore fans who’ve been there -- and saying ‘no matter where or what, I’m in this as long as you hang on.’”