Joey + Rory Shoot ‘Important’ New Video

Joey + Rory's friends and farm animals take center stage in the filming of their new video for 'That's What's Important to Me,' the couple's new single from their upcoming 'Album No. 2.' The video was filmed at the couple's farm near Pottsville, Tenn.

"This song is so parallel to our lives," Rory tells The Boot. "We invited people in the community to come out and be in the video, we'll include our animals and probably my old '52 Oldsmobile. It will capture the beginning of spring in Tennessee."

"The cameras will capture us during a normal day," continues Joey, "with me planting flowers and working in my garden. It will show us just living as we know it out here. We brainstormed on it and decided to use the people who are our neighbors who live in this community -- the people we love and care about. Once we have it on tape, we'll have it forever. It will capture this moment in time and we can never forget it. We'll look at it one day and say, 'Look how young we were back then!' So we'll always have it to look back on."

No doubt Rufus, the couple's dog who has become a star in their Overstock.com commercials, will have a major role in this video. He may have some competition, though -- seems there's another major player who hogged the camera for a few shots -- a cute brown donkey who decided he needed to voice an opinion or two as filming progressed!

Now that they have finished the video, Joey and Rory are looking ahead to Las Vegas, where they'll perform on Fremont Street April 17 as part of the ACM awards weekend. Fans can vote for them for New Artist of the Year by clicking here. Other nominees are Luke Bryan and Gloriana. Joey + Rory are also nominated for Top Vocal Duo with Brooks & Dunn, Montgomery Gentry, Steel Magnolia and Sugarland.

Tune in to the ACM Awards telecast Sunday, April 18, at 8:00 PM ET on CBS.



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