Jason Cassidy’s New Video Asks ‘What If?’
'What If' is only the second video that Jason Cassidy has filmed, yet the Texas native says he didn't feel any pressure at all during the shoot, which took place at a 400-acre farm in Columbia, Tenn.
"I really step up when something comes along that is outside my normal every day thing," Jason tells The Boot. "It really seems to make me perform better. The production team was so professional, and it was great working with [director] Ryan Smith. I knew they were as passionate about shooting the video as we are doing our music and it all was so organized that it made it easy."
Jason is very pleased with the final edit on the video, which he says is "so good at telling the story of the song. It's a story about a breakup and a lot of people had different ideas on what the treatment for the song should be. As soon as I read theirs, I got chills and I knew it was the one I wanted to do. It was exactly the way I had envisioned it. I didn't make very many changes at all in their script. I wanted a different truck and I really wanted my kids in it but they were too old. But the kids they got were beautiful and the actors were great."
Watch Jason Cassidy's 'What If' Video
"It was fun," says the video's director. "We tossed ideas back and forth so that we all agreed on what the final version should be before we started shooting it. We enjoyed working with everyone on his team."
The only problem with the video shoot was an afternoon rainfall, which nevertheless set the mood for a few of the outdoor shots. The exterior filming included most of Jason's performance footage, while the couple depicted in the clip were filming their breakup scenes inside the farm house.
Jason is excited to finally have the video available for both his longtime and future fans. "I hope it puts a face to my name, and people will start to hear our music and maybe look us up and come out to see us," he says. "It's important to me that they like the video. We've been playing the song for six years now and doing the video has rejuvenated that song for me and the band. It's all brand new to us again and we're happy to bring it to our fans in a new light."
While Jason has always been a music fan, it wasn't until he was 17 that he started playing guitar. He joined a cover band in Houston, quitting his day job to play with them for a couple of years. During that time period he met his wife, wrote the song 'My Redemption' and made the decision to leave the band for a solo career, signing with Houston-based A-Blake Records. The singer has been on the road for several months promoting the new album, 'My Redemption.'
"It's so gratifying personally to sing a song and see how it touches other people," Jason says of 'What If.' "I feel like I was put here to do this and I thank God and put a little of him into all that I do. The turning point in my life came when I met my wife, and now I believe the saying, 'It takes a good woman to make a good man.' I feel that I owe my life and this career to Him and to her."