It's easy to look at James Otto and think 'football.' Although he's built like a linebacker, his football career ended in high school, when he put down the pigskin to focus on music. He's found a way to connect the two, now that the Atlantic Coast Conference is using his song 'Ain't Gonna Stop' in their promotion of the 2009 football season. The ACC videos include live performance footage of James, shot at Nashville's 12th & Porter nightclub.

The multi-media campaign also includes live performances by James in ACC markets this fall, leading up to a pre-game concert at ACC FanFest in Tampa on December 5, where he will also deliver the National Anthem for the ACC title game.

'Ain't Gonna Stop' can be found on James' latest CD, 'Sunset Man.' James co-wrote the song with Big Kenny, John Rich and Motley Crue's Nikki Sixx.