Brantley Gilbert and Bendon, Inc. have teamed up to donate a whopping sum to Toys for Tots.

The country star and the children's activity product manufacturer have given the non-profit organization $10.5 million to help further its mission both during the holidays and throughout the year.

"Growing up in rural Georgia, I know that sometimes Christmas isn’t a time of joy for some kids, and our contribution might be all they receive this year, so I really wanted our donation to matter," Gilbert says in a press release. "I’m honored the folks at Bendon understood why I wanted to work with them and Toys for Tots ... Ben and his team realize the impact we could make in these kids’ lives."

Adds Bendon CEO Ben Ferguson, "The holidays are a tough period of time for many families, and if we are able to bring a little happiness to a child with a gift which they may not have been otherwise given, then that’s a success. We can not be more excited to partner with Brantley Gilbert on this donation."

Gilbert will begin his 2016 Black Out Tour on Jan. 28 in Saginaw, Mich. Shows in the U.S. and Canada are currently scheduled through the end of April, followed by a rescheduled European run.

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