Blake Shelton is up for five CMA Awards this year, and there was no way he was going to miss the ceremony. But when a live episode of ‘The Voice’ was scheduled to air at the same time as the awards, the show's three-time-winner coach used his star power to get the live show rescheduled.

According to Shelton, he begged, pleaded and cried, and was able to convince the bosses at NBC to move the show.

“I would like to sit here and tell you it was like John Wayne calling,” he says in a sit down with ‘Access Hollywood.’ “But have you ever seen a girl cry to get out of a speeding ticket? It was more like that type of begging and pleading and crying.”

In his phone call with NBC’s Bob Greenblatt, Shelton joked that he was quite manipulative, but that it worked.

“Greenblatt was on the other end of the phone, and I really got to him. He said ‘Man, I can’t take it. We’ll move the show for you so you can be at your CMA Awards’ … very manipulative.”

Shelton got his way, and ‘The Voice’ has been moved, opening his schedule to attend the CMAs on Wednesday, Nov. 6. Shelton is up for awards in five categories, including Male Vocalist of the Year, Album of the Year and Entertainer of the Year.