Blake Shelton and JCPenney Support the Troops
Blake Shelton is a singer, songwriter and TV star, but perhaps the title he’s most proud of is a JCPenney Cares Ambassador, which supports the USO.
“JCPenney and I are very dedicated to supporting our military men and women out there,” Shelton says. “We’ll be doing that again this year on our tour, supporting the men and women and their families back home.”
Shelton will kick off his summer Ten Times Crazier Tour on July 19, and once again he will be partnering with the nationwide chain to raise awareness and funds through a tweet-to-donate social media campaign. For every time shoppers use the hashtag #JCPandBlake4USO and tag @JCPenney in their social media posts, the store will donate one dollar to the USO, up to $200,000.
In addition, the ‘My Eyes’ singer will air a PSA video prior to each of his shows on his upcoming tour, raising awareness of the USO and the JCPenney campaign.
“Our troops are out there every single day protecting our country, and I’m proud to do my part with JCPenney to support and salute them for everything they do,” said Blake Shelton. “I’m just blown away by their spirit, determination and loyalty to our country, and this is just one way to say thank you to them.”
As part of the retailer’s dedication to military members and their families, they are offering a 20% discount to all active and former military personnel and their family members, to celebrate the Fourth of July. The coupon is valid through July 6, and can be found here.
If this year’s Independence Day is like one of Shelton’s favorites, chances are he will be staying far away from any shopping.
“Last year, my wife [Miranda Lambert] and I got a couple of lawn chairs and went and sat in a creek in Oklahoma on our land, with the dogs,” he recalls. “Didn’t do much but sit around in the hot sun and swim.”
While the country music hitmaker might enjoy taking the time to relax, he’s also eager kick off his summer trek.
“This year we really cut down on touring, and so we’re going to basically focus on this summer,” he says. “What that means, and the fact that there’s not that many tour dates, means that we’re going to take a year’s worth of fun and put it into about 20 or 25 shows. It’s going to be crazy, because I’m going to be excited to get out there every night. I’m dying to get started right now. It’s been a long time since I’ve had a chance to tour.”