Chris Stapleton and the rest of the 2016 Grammy Awards Album of the Year nominees take center stage in an ad that will air during Super Bowl 50.

Stapleton, Taylor Swift, Alabama Shakes, Kendrick Lamar and the Weeknd don't actually appear in the the commercial, but their records and music do: As a man gets off a bus and walks down a city street, he passes bus billboards, fliers and graffiti advertising the albums, as well as a woman selling records and a guy wearing a T-shirt bearing the Weeknd's face, all of which are animated and singing some of the most famous tracks from each of the Grammy-nominated discs. The TV spot will make its broadcast debut during the 2016 Super Bowl on Sunday (Feb. 7) -- or press play on the video above to see it now.

In addition to being nominated for the all-genre Album of the Year award, Stapleton is also nominated for Best Country Album, Best Country Song and Best Country Solo Performance. On Thursday (Feb. 4), the Recording Academy announced that the singer-songwriter will be performing at the awards ceremony, with Bonnie Raitt and Gary Clark Jr., in a tribute to the late B.B. King.

The 2016 Grammy Awards will air live on CBS on Feb. 15 beginning at 8PM ET. The televised ceremony will be preceded by the 2016 Grammy Awards Premiere Ceremony,which is scheduled to run from 3:30PM ET until 6:30PM ET, at the Microsoft Theater in Los Angeles, Calif. The latter event will be streamed live via the Grammy Awards’ official website and CBS.com.

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