Zac Brown Band Partners With Jack Daniel’s for Drinking School

The guys in the Zac Brown Band are all about having a good time ... responsibly. That's why they've partnered with Jack Daniel's new Drinking School. While the name of the initiative gives the impression that you'll graduate with a better handle on consuming libations, it's actually aimed at educating drinkers on responsible ways to partake. In order to do so, the Tennessee whiskey maker has produced videos starring the band that fans (over the age of 21) can view here.

"I'm responsible for watching after my people," Zac Brown says in one of the clips, which you can view below. "And in return I have a whole group of people that watch over me. And that's a band."

The Drinking School site is full of tips on how to tell when a friend has had too much, how to keep alcohol from getting the best of you and helpful ways to tell a friend that they've had too much. In addition, you can register to be a designated driver for a Zac Brown Band concert -- which earns you some free Jack Daniel's swag -- or enroll for a free ride to and from a ZBB show for you and three friends.

Zac Brown Band is currently on the road. They play Little Rock, Ark. next on Saturday, March 10. Get details here.

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