Trace Adkins Signs With BBR Music Group
Trace Adkins has a new label home. The singer-songwriter, who has released music on both Capitol Records and Show Dog-Universal, has inked a deal with BBR Music Group.
“It’s not that huge corporate conglomerate, that crazy thing that caters to what’s happening in the pop culture world,” Adkins tells Billboard of his new record label. “There were some other people who had some ideas about what I should be doing … but these guys were just like, ‘Just do what you do.'”
Adkins, who has already had 15 Top 10 singles in his 20-year career, including four that shot straight to No. 1, reveals that he has a record almost finished, but he, along with producer Mickey Jack Cones and label head Benny Brown, are making sure that every song is the way they want it before they share it with the fans.
“We have enough stuff cut already that we could release the album today and it would be great,” Adkins acknowledges, “but we’re not going to settle for that.”
The Louisiana native’s last Top 10 single was 2011’s “Just Fishin,'” from his Proud to Be Here album, but the tunesmith hints that his best days might still be ahead of him.
“I still think that I have something to offer,” he maintains. “… I still got everything that I need to do what I need to do. I’ve got all my faculties. All my physical attributes are still there. I can still sing. It’s all good.”
Adkins has plenty to offer, indeed. In addition to his successful music career, the 2013 Celebrity Apprentice winner also enjoys acting as well. He’s appeared in several movies, including Lincoln Lawyer and Wyatt Earp’s Revenge, and will soon appear in an episode of NBC’s The Night Shift. In addition, he’s also hosting a weekly SiriusXM radio show, The Throwback Thirty. It’s all part of his plan to stay as commercial as possible for as long as possible.
“I feel like I can still be in the game,” he says. “I can ring the bell another time or two.
“I’m just an old jock, and I approach this business the same way that I did the game,” he continues. “I’m going to run down the field on the kickoff, and I’m going to knock somebody’s head off. When I can’t do that anymore, I’ll go home … But I still feel that I have something to contribute. I hope that radio gives me another shot.”
BBR Music Group is already home to several of the biggest stars in country music, including Jason Aldean, Dustin Lynch, Joe Nichols and Chase Bryant. Once a release date and debut single are chosen, Adkins will be assigned to one of the label’s three imprints.
Meanwhile, Adkins has a busy schedule over the next few months, as he crosses the country on his spring and summer tour.
See a Photo From Trace Adkins’ Football-Playing Days