Toby Keith has established himself as a true renaissance man. He's a multi-platinum recording artist, producer and head of his own record label, in addition to being an actor, restaurateur and corporate pitchman. He can now add fashion designer to the list. TK Steelman is Keith's latest venture, a clothing line inspired by the singer's rugged personal style.

Developed in partnership with Royal Merchandising Group, which produces merchandise for Keith's restaurants, the line will officially launch with a February 18 event at Keith's I Love This Bar & Grill at Harrah's Las Vegas. TK Steelman will also be featured prominently at the MAGIC Marketplace convention, the world's largest fashion trade event, taking place in Las Vegas next month.

Personally approved by Keith himself, the looks are described as part rocker and part biker with a "country sexy" aesthetic. Among the products to be offered will be long-sleeve shirts, t-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts and leather wrist straps.

Keith did make one special request that could make his life a little easier. Since he's known to remove the sleeves from shirts he owns, he suggested that the line feature more sleeveless shirts. Following its initial launch, TK Steelman is expected to include fashions for women.

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