Toby Keith landed the coveted cover of Forbes magazine's recent Celebrity 100 issue, but the singer admits he wasn't too thrilled with the honor. He says his publicist forced him to do it.

“First of all, it’s like pulling teeth to get me to do photo shoots," he reveals to News OK newspaper. "And I don’t mind doing interviews if they’re by phone, but I hate to go sit down and have to meet somebody somewhere. I’m getting lazy is what’s happening. No, there’s just so many people that want 20 or 30 minutes of your time that if I’m on the road like I am today, I ain’t got nothing to do but lay around on the bus all day and wait on the show. But if I’m at home, I’m running around and I’ve got stuff to do … so I try to cut back on stuff. And she was like, ‘You have to do the Forbes deal.’”

The singer, who came in at No. 43 with an impressive $65 million earned last year, says he doesn't like discussing his vast wealth. “I’m uncomfortable even talking about success and money, you know what I mean. I’m just a boy from Oklahoma that still drives a pickup truck,” Keith says. "I got some hot rod cars in my barn and in garage ’cause I can – cars I grew up loving – but I’m a pickup guy.”

In addition to his successful country music career, Keith's other business ventures include his partnership with Ford trucks, his multiple I Love This Bar & Grill restaurants, as well as partial ownership of his own label, Show Dog-Universal. Forbes estimates his wealth at $500 million.

Other celebs on the list include Oprah Winfrey, Madonna, Kobe Bryant, Lady Gaga and country music's own Taylor Swift. See the entire list here.