Toby Keith is a big player in country music, but you won't find him at the CMA Awards -- and it's by choice.

Keith took home Music Video of the Year, for "Red Solo Cup," in 2012, and Male Vocalist of the Year in 2001, but for the past decade, the singer-songwriter has not attended Country Music's Biggest Night.

“I just, years ago, decided that it wasn’t my bag,” Keith tells Taste of Country Nights. “I think in three years, I had 24 nominations. I was 0 for 24, and I went, ‘I can’t beat the politics of this deal.'

"I was a No. 1 ticket seller, a No. 1 album seller, and I spent 51 weeks at No. 1 on Billboard in a four-year span, and I went 0 for 24?" he adds. "I was like, ‘This isn’t worth my time.'"

Keith is not nominated at the upcoming 2015 CMA Awards. He did, however, just release a new album, 35 MPH Town, which features 10 tracks, including a new ballad, "Beautiful Stranger."

The 2015 CMA Awards are scheduled to air live from Nashville on Nov. 4 at 8PM ET on ABC. For the eighth year, Brad Paisley and Carrie Underwood have been named as the hosts, and fans will get to see performances from Kelsea Ballerini, Miranda Lambert, Maddie & TaeKacey Musgraves, Thomas Rhett and Eric Church and Hank Williams Jr. Paisley and Underwood will also take a break from hosting to perform.

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