Toby Keith has released a lyric video for his newest single, "35 MPH Town."

The clip plays off of the song's title, using street signs to depict the songs lyrics: For example, "Heaven" and "Devil" highway signs appear during the lines, "It seems like heaven is slipping further away / The devil ain’t got far to go when they raise hell," while a bicycle crossing sign depicts the line, "'Cause the streets ain’t safe for a bike to ride down." And, of course, a "35 MPH" speed limit sign reappears often.

Keith co-wrote "35 MPH Town" with Bobby Pinson. The song is the title track off of Keith's upcoming album and follows the project's lead single, "Drunk Americans."

“I write songs every day,” Keith says. “When someone writes their own things, to me, they release their character in their music, and that character shines through in all their songs. It is what I take the most pride in.”

Keith's songwriting skills recently earned him a spot in the Songwriters Hall of Fame.

"This is the only award I ever wanted," the country star says of the honor. "Entertainer of the Year and all the other stuff I got — Album of the Year, Vocalist of the Year — I don’t care. This is the one I wanted.”

Keith is spending this summer on the road, on his 2015 Good Times & Pick Up Lines Tour, which recently included stops at the 2015 Taste of Country Music Festival and Country Jam 2015. A list of upcoming dates can be found at TobyKeith.com.

“35 MPH Town” is available for download on iTunes and Amazon.

Toby Keith Names His Most Important Songs

Learn These Country Stars' Real Names