Tim McGraw + Faith Hill Release Video for ‘Meanwhile Back at Mama’s’ [WATCH]
McGraw debuted the clip exclusively on 'Good Morning America' on Thursday morning (June 26), and 'Entertainment Tonight' offered a behind-the-scenes look at the filming of the new clip.
The new clip juxtaposes scenes from the couple's public and private lives, featuring footage from their public debut of the song at the ACM Awards, as well as shots of the couple slowing down in the serene setting of their farm outside of Nashville.
The song is the latest single from McGraw's upcoming album, 'Sundown Heaven Town,' which is slated for release in September. He has been using various television appearances to roll out the tracks in advance, engaging his audience with the Shazam app so they can earn the chance at exclusive additional content and more.
“When you finish making an album, all you want is to have everyone hear it as soon as possible,” McGraw says. “I’m in the unique position this year that I’m able to tour ahead of the album and introduce the fans to these songs early. I’ve never done anything like this before, but in a world driven by immediate gratification, I want to be able to play a song live somewhere and then have it available for download right then. You just never know where new music might pop up over the next few months… It’s going to be a fun summer!”