The Band Perry have released their "Live Forever" music video, and it's full of vignettes of people living life to the fullest -- and color. Lots of color.

Collin Tilley directed TBP's "Live Forever" video. Interspersed between scenes of teenage girls sneaking into a pool, a young boy attempting a trick on his bike, a couple getting matching (the Band Perry-themed) tattoos and a businessman trying his hand at some amateur boxing are shots of Kimberly, Reid and Neil Perry performing their newest single in the Cube, a mobile performance space with walls made of rear-projection screens. Different colors and shapes flash on the screens throughout the clip, and at the end, a big group of fans -- all of the people featured in the video's different storylines, plus a whole bunch more -- dance along to the trio's performance inside the Cube.

“”Live Forever” was one of the last songs that we wrote for the new record that we’ve been working on for a couple years,” Kimberly Perry says of the new tune. “And when we penned this song, we were like, ‘This is absolutely the first thing that all of you guys need to hear from the Band Perry.’

“The color yellow [was] basically what was going on in our heads and in our hearts while we were writing it,” she adds. “A lot of electrified [sic]; we felt empowered and happy.”

The Band Perry debuted their new single on Good Morning America on Friday (Aug. 14). It was produced by RedOne and Dann Huff, and is off the siblings' forthcoming new record, for which they have collaborated with Pharrell Williams, Diplo and Audra Mae, among others.

"There are some very unsuspecting country music fans out in the world — some folks you have no idea are obsessed with country and cowboy boots and cowboy hats," Kimberly Perry says.

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