Taylor Swift Developing Her Own Perfume Line
Taylor Swift fans have been dressing like the superstar since she released her own line of sundresses, and they have also been able to send out greeting cards designed by the young superstar. Soon, they'll have the chance to smell just like her, too. The singer-songwriter has signed a deal with Elizabeth Arden to create her own line of perfume and fragrance products.
Just as she does with her music, Taylor will incorporate certain feelings and thoughts into her upcoming fragrance line. "I have always loved how fragrance can shape a memory, the way certain scents remind you of events and people that are imprinted in your thoughts," says Taylor. "Lately I've been having fun experimenting with combining some of my favorite scents, so I'm really excited about working with Elizabeth Arden to develop my own unique fragrance."
The 20-year-old will be personally involved in all aspects of product development, packaging and advertising for the as-yet-to-be named line, and her first fragrance is expected to make its debut in late 2011.