Taylor Swift to Design Line of Greeting Cards
In the magical kingdom of Taylor Swift, there just seems to be no land or dream too faraway that the princess of pop/country cannot conquer. Last year, it was designing her own line of dresses, which were sold through WalMart. Now, coming in the Spring of 2010, Taylor will be releasing her own line of greeting cards, gift packaging, stationary, online photo personalization products and online greetings -- all created and designed by the 19-year-old sensation.
"My idea of a great song is a song that says how I feel better than I could," says Taylor. "I feel the same way about greeting cards. I've always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience."
Working with Taylor to create her own unique line of cards and online products is like a dream come true for the editorial team at American Greetings.
"We are absolutely thrilled and honored to introduce Taylor as the newest writer and creative contributor to the American Greetings family," says Zev Weiss, Chief Executive Officer at American Greetings. "Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences, and greeting cards do the same. Cards help people express, connect and celebrate these events with the important people in their lives. We believe it's a natural fit!"
Taylor will be creating and developing her designs in partnership with an editorial team, and her products will be sold through American Greetings retailer partners throughout the United States, Canada, Mexico, Australia, New Zealand, the United Kingdom and U.S. Military bases worldwide. The products will also be available online at www.americangreetings.com and www.photoworks.com.