The Naked Cowboy has been an unmistakable fixture in New York's Times Square for years -- outfitted in nothing but briefs, a cowboy hat, and a red, white and blue guitar. He's also been making trips to Nashville for more than 10 years, recording his own songs and providing his own unique brand of "less-is-more" entertainment. And while he hasn't exactly strummed his way to country-music success, country fans might recognize him from numerous appearances on CMT, and his annual pilgrimage to the CMA Music Festival.

Now, the Naked Cowboy wants to toss his tighty whities into the political arena. PEOPLE reports that the effusive entertainer, whose real name is Robert John Burck, plans to announce his candidacy for New York City mayor tomorrow morning (July 22) in Times Square.

"No one knows how to do more with less than yours truly," says the 38-year-old Ohio native. "And that's the kind of thinking I plan on sharing with my fellow New Yorkers when you elect me."

Burck promises to deliver innovate ideas on tax breaks, tourism, gay marriage, transit and homeland security. He already knows a little something about poll numbers, as well. In 2008, according to the Washington Post , the Naked Cowboy filed suit against the makers of M&Ms for more than $6 million, alleging that the company infringed on his trademark by displaying a blue M&M in a Stetson and boots on a New York City billboard.

A PEOPLE poll showed that readers found the little blue M&M sexier than Burck, by a vote of 65 percent to 35 percent.