Miranda Lambert’s Platinum Tour to Feature Innovative Playabale Poster
Miranda Lambert has already earned a reputation as a ground-breaking artist, and now she’s pushing the boundaries even more. The songstress will introduce the first-ever Playable Poster while on her cross-country Platinum Tour.
Partnering with Lambert’s favorite drink, Crystal Light, the UK based company Novalia has created a Crystal Light poster that allows fans to spin her record, unlocking different tracks simply by touching the poster.
“I’m always thrilled to introduce new ways for my fans to interact with my music,” Lambert says (quote via NewsOK) . “What better way to kick off the Platinum Tour than with my favorite brand Crystal Light, and a fun, unique way for concert-goers to enjoy my album.”
“We’re excited to bring this cutting-edge Playable Poster technology to legions of Miranda Lambert fans nationwide,” Jennifer Dahlgren, Senior Brand Manager for Crystal Light, says. “These posters will give our consumers a really unique way to experience Miranda’s music that is both memorable and fun.”
The ‘Somethin’ Bad‘ singer’s tour, which kicked off on July 10, includes a new stage design that shows off the platinum theme.
“Platinum represents a lifestyle for me,” Lambert explains. “It’s the color of my hair, my wedding ring, my airstream trailer, so it’s just a natural fit for the name of my new album and it’s why we decided to name the tour Platinum, too.”
Lambert will head to Oregon and Canada this week. See a list of all of her upcoming shows here.