Maddie & Tae Explain How They Created Their ‘Girl in a Country Song’ and ‘Fly’ Music Videos
Maddie & Tae have not only had two hit singles from their upcoming Start Here album -- their No. 1 debut single, "Girl in a Country Song," as well as their Top 15 single, "Fly" -- but they've also released two jaw-dropping videos as well. Maddie Marlow and Tae Dye say that while they may not have been the ones to first conceptualize their music videos, it's important to them to be involved in the video creation process as much as they can.
"Basically, the process is, there’s a bunch of directors that will pitch you treatments," Marlow tells The Boot. "They send you their interpretation of the song and how they see it visually. And then you get in a room, and you say, ‘I want this kind of look. I want it to feel this way. I want this lyric to have this.’
"We were very, very hands on, and we wanted to make sure we portrayed our personality but also stayed true to the message, and every lyric was shown very, very well," she continues.
The "Girl in a Country Song" music video, much like the tune itself, is an hysterical take on the "bro-country" trend and its portrayal of women; the clip features guys dressed as girls, complete with skimpy clothes and high heels, in order to skewer the stereotypes. Maddie & Tae knew that they wanted to show their true personalities in the video for "Girl in a Country Song," but they admit that they never would have come up with the video concept on their own.
"It was just a free-for-all," Marlow says. "We were going out with this super-bold message, so we were like, ‘Let’s make a crazy video. Let’s make something so out there that people are going to be like, ‘What in the world are they doing?’ But it was fun."
The clip's director, TK McKamy, was responsible for the idea to put the guys into the girls' roles.
"So whenever he came up with that idea, putting the guys in the actual girls clothes, it was perfect," Marlow explains. "It fit our dream video so well."
The "Fly" video, on the other hand, shows the two young women sitting on chairs that are perched high up on a wall and is full of symbolism appropriate for the song. Marlow and Dye both say that the idea of the chairs on the wall was beyond anything that they could have imagined.
"I never would have ever, ever, in our wildest dreams, pictured that for this song," Dye says. "IThat’s why finding a good director is so important, because they see things that people wouldn’t see. He came in with the treatment, and the symbolism, and the ladder. Everything about it -- the little girl climbing the ladder is climbing the trials of life, and us sitting on chairs. Everything … it was all very cohesive."
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