Luke Bryan has been pushing the creative envelope since he burst onto the country music scene in 2007, and he isn't about to stop now. The 37-year-old just released the video for his latest single, 'That's My Kind of Night,' proving once again that he isn't afraid to break the typical mold.

The video starts out serious and quiet, with a bow and arrow shooting a flame that erupts into a bonfire, just as the music kicks in. But while his song may be a classic Bryan tune, complete with a party and a pick-up truck, the video proves just how creative the singer really is.

Featuring a triple split screen throughout the three-and-a-half minute clip, Bryan alternately dances, sings, seduces and fishes until the No. 1 song abruptly ends. It's a clear reminder of why the married father of two is so relatable, and instantly likable, to his fans.

It's no surprise that the single, which is the second from his platinum-selling album 'Crash My Party,' breaks the rules a little bit. “I want to be on the cutting edge,” Bryan tells The Boot. “I feel like a lot of the songs I’ve written for this new album are going to be that way.”

Bryan is nominated for three upcoming CMA Awards, including the coveted Entertainer of the Year. His Dirt Road Diaries tour heads to Utah, Colorado and New Mexico this week. See all of his upcoming shows here.