Luke Bryan has launched a brand-new fan app that allows his followers to get even more up-close and personal with the country hitmaker.

The app, created by Disciple Media, launched on Friday (July 24). It offers "in the moment" fan experiences, including real-time live streaming; exclusive video, audio and images; fan chats; and app-only merchandise. On Friday, Bryan used the app to do a live stream from backstage at a concert, and on Saturday (July 25), he held a live Q&A session within the app.

In addition, the app will feature a contest with a prize experience for one lucky fan that "money can't buy;" details on that will be announced later.

“I really see it as the perfect opportunity to connect with my fans in a very meaningful and direct way," Bryan says of the app.

The Luke Bryan fan app is available to download now for any device. Fans get a free trial for the first month; after that, the app costs $1.99 per month or $22.99 per year.

Bryan is currently crossing the country on his 2015 Kick the Dust Up Tour. The Georgia native's new album, Kill the Lights, will be released on Aug. 7.

“I’m loving where I’m at with this album,” Bryan says. “It’s got new sounds, stuff that I haven’t done, but it’s also got some really, really country stuff on it, too, that kind of solidifies what I’m about and what I love. So I feel like I covered all my bases.”

Pre-order Kill the Lights on iTunes.

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