Little Big Town’s Kimberly Schlapman Partners With Smithfield for #LendAHam Campaign
The largest pork processor in the world, Smithfield is working to provide protein for families in need during a season when America's food banks are hit hard. The organization started the #LendAHam hashtag for people to share their good deeds during the holidays on Facebook and Twitter. Smithfield will donate one serving of protein to a local food bank -- up to one million servings -- for each hashtag posted through Dec. 24.
"I'm excited to join Smithfield in their effort to lend a ham to those in need this season," she says. "Since I was a little girl, Smithfield has always been a part of my family's holiday tradition, and to now have the opportunity to help provide that to someone in need means the world to me."
The Lend a Ham initiative is part of Smithfield's larger effort to help hungry Americans via their Helping Hungry Homes project. The project has contributed more than 26 million servings of protein to food banks across the nation since its inception almost seven years ago.
"We have been passionate and committed to helping food-insecure homes through the Helping Hungry Homes initiative since 2008," say Will Brunt, senior vice president of marketing at Smithfield. "We're proud to strengthen this program through Lend a Ham and a partnership with Kimberly Schlapman and hope that our efforts inspire more people to give back this season and all year round."
More information about the initiative can be found at Smithfield.com.