Kid Rock Set to Introduce New Brew

Kid Rock is brewing up some big plans for the 4th of July. His American Badass Beer Company will start filling kegs this Friday for the first time with the rocker's signature suds, said to be an "American-style lager."

We'll have to wait a few weeks to taste Kid's beer, however, as he doesn't plan to introduce it to consumers until a July 17 concert in his hometown of Detroit. The beer company is reporting that the new brew is already a success, based on all of the pre-orders they've received.

Kid Rock's new $7 million venture has helped create almost 400 new jobs in Michigan, one of the states hit hardest in these rough economic times. He is said to have been hands-on in everything from the beer's taste to the design of its label.