Kenny Chesney is in talks with Constellation Spirits to develop his own brand of premium rum. Company executives say the liquor is a perfect fit for the country star, who is looking to expand "the Chesney brand."

"Kenny just felt rum kind of personified his image, which is sun, fun, beach," reports Constellation rep Marty Birkel.

Chesney's new, yet-to-be-named rum won't hit liquor stores until 2010. Though his image won't likely be featured on the bottle, he's expected to endorse the product and maybe even write a song about it.

Chesney is one of many celebrities to tie their name to a liquor. Sammy Hagar has his own tequila; Sean 'Diddy' Combs has a stake in Ciroc Vodka; Jay-Z has his own champagne, and Donald Trump markets Trump Vodka.