Kenny Chesney is discussing the possibility of starting his own line of blue jeans. That's according to a spokesman for Sights Denim Systems, who told CMT.com that the country superstar has visited their factory and that a line is in the "concept stage." Chesney's management refused to comment on the alleged new venture.

Meanwhile, Chesney is focused on his 'Next Big Star' contest. Thirty-four of his upcoming stadium shows will feature a battle-of-the-bands on the night before the actual concert, and he himself will handpick one artist to perform as the opening act at his show the following night. Submissions are being taken by a local country radio station in each market where he is touring.

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