Jason Aldean Turns His Twitter Profile Blue to Support Jay Z’s TIDAL Streaming Service
In the video, released at noon ET today and which you can watch above, Aldean is seen, along with Rihanna, Nicki Minaj, Coldplay's Chris Martin, Jack White, Madonna and a plethora of other artists, gathering in a room and awaiting a press conference. Aldean and the other artists have also turned their Twitter profile pictures blue, and encouraged their followers to do the same.
The 30-second clip and the Twitter campaign are being used to hype up a press conference that Jay Z is scheduled to hold this afternoon (March 30) at 5PM ET. The rapper purchased TIDAL's parent company, the Sweden-based Aspiro, earlier this month for $56 million, and is expected to "announce a commitment to a new direction for the music industry from both a creative and business perspective” (quote via TechCrunch).
According to Diffuser, TIDAL offers a library of 25 million tracks -- including Taylor Swift's entire catalog, which she pulled from Spotify late last year -- and a $19.99 per month membership; comparatively, Spotify's library is about 30 million tracks, and its membership costs $9.99 per month. Jay Z will be marketing his new platform to audiophiles, as its music is of a higher sound quality, and the platform also offers 75,000 music videos, editorial features and interviews.
“The debate the whole music industry is having on streaming is complicated,” Aldean said at the time. “And while I’m definitely paying attention to the business side of things, I am first and foremost an artist. I’m an artist whose career has been built by the songwriters, publishers, producers and engineers that line Music Row in Nashville. What they do has value, and I want everyone who is involved in making my music to be paid fairly.
“This is about trying to do what is right for the people who have given me a great life,” he adds.
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