Empress Of, AlunaGeorge and SBTRKT are just a few of the headliners who will take the stage at the Hype Hotel, presented by Mazda, during SXSW 2016.

Throughout the music portion of this year's SXSW, which is scheduled for March 15-20, 50-plus artists and DJs will perform at the Hype Hotel, a popup venue located at the Fair Market, on 5th Street in Austin, Texas. Also among the lineup are Health, Jack Garratt, Tunji Ige, Stormzy, Bob Moses, Hinds, PartyBaby, Kacy Hill, Stealing Sheep, D.R.A.M. and more -- a bevy of cutting-edge acts from across numerous musical genres.

All Hype Hotel showcases are open to Music and Platinum badgeholders, as well as those with Music and Showcasing Artist wristbands. Additional information is available on the Hype Hotel website.

Kacey MusgravesMaren Morris, Lanco, Loretta LynnWhitney RoseBobby Bare Jr. and more country, folk, Americana, bluegrass and alt-country acts are scheduled to play during SXSW 2016. Additionally, Willie Nelson will host an event at his Luck, Texas, ranch, featuring Jenny Lewis, Lucius, Blitzen Trapper, Billy Joe ShaverJohn Moreland, Nelson’s son Micah’s band Insects vs. Robots, Jack Ingram, Sam Outlaw, Jamie Lin Wilson, Daniel Romano, Ray Wylie Hubbard, the Black Lillies and many more.

Brought to you by Mazda, presenting sponsor of Hype Hotel at SXSW. #MazdaSXSW #HypeON

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