Dustin Lynch Drops ‘Seein’ Red’ Music Video
Directed by Adam Rothlein, Lynch’s “Seein’ Red” music video features the singer and his band performing the single in an all-white room … well, at least until the very end.
“I really put a lot of time in to dreaming up how to capture the energy and sexiness that “Seein’ Red” is,” Lynch tells ET. “Adam Rothlein came up with the idea of us ‘battling / performing’ to a flashback or fantasy that escalates in to us being completely consumed by it, and I knew this was the perfect fit to bring this song to life.”
As Lynch and his band play, one wall of the room — the wall they’re facing — features video snippets of Lynch getting cozy with model Yoli Lara. Just before the final chorus begins, she blows the artist a kiss — and the whole room is drenched in an explosion of red powder.
“The only thing I was able to salvage were my boots, and they went from being solid black to now having some red highlights,” Lynch shares. “Everything else, our clothes and most of our gear, we preserved and are going to do some cool things for charity with them.”
Penned by Kurt Allison, Steve Bogard, Tully Kennedy and Jason Sever, “Seein’ Red” comes from Lynch’s forthcoming third studio album. Come 2017, he’ll be out on the road with Florida Georgia Line, for FGL’s 2017 Dig Your Roots Tour.
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