Country music star Craig Morgan is under new management. The 'That's What I Love About Sunday' singer has signed with Nashville-based F3 Entertainment, a new company recently launched by music industry executive Ken Madson and outdoor industry veteran J.T. Harden.

The new deal lines up perfectly with Morgan's diverse career in music, his love of the outdoors lifestyle and his interest in creating and producing television projects. His show on the Outdoor Channel, 'Craig Morgan: All Access Outdoors,' kicks off its fourth season on July 7.

“We’re honored to have the opportunity to work with Craig Morgan,” Madson says in a press release. “Craig is a fantastic musician, knowledgeable businessman, and true humanitarian. I’m proud that Craig sees his future with F3 Entertainment.”

Morgan's new single 'Wake Up Lovin' You' is slated to impact radio around the same time his show premieres. The track is the lead single from a new album he will release later this year, his second for Black River Entertainment.