Craig Campbell is doing his part to help fight colorectal cancer. The country singer will perform for the second annual One Million Strong event in New York City, to raise awareness for the deadly disease.

The 'Outta My Head' singer will sing at the Grand Central Terminal on March 3, as part of a day-long event to kick off National Colorectal Awareness Month. The married father of two will also share his own personal story, and participate in a special wedding vow renewal ceremony for survivors of the illness.

Campbell launched his inaugural Celebrity Cornhole Challenge to benefit the T.J. Martell Foundation's colon cancer research efforts last year, in honor of his father, who passed away from the disease at only 36 years of age. The event, which included performances by Jerrod Niemann, Love and Theft, LoCash Cowboys, Gloriana and several others, raised more than $15,000.

“It meant a lot to have so much support in our efforts to toss out colon cancer,” Campbell said. “We are already making plans for next year’s event, and I’m strategizing how to land a win again in year two!”

Colorectal cancer is the second leading cause of cancer deaths among men and women in the United States. More information about the One Million Strong event, which also includes a yoga class, dance party and march through the city,  is available here.