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Brad Paisley Supports the Dollar General Literacy Foundation

Frederick M. Brown, Getty Images

Brad Paisley wants to help people learn to read, and you can help him simply by snacking! The singer-songwriter has partnered with Dollar General and PepsiCo for “Tune In to Giving,” which encourages fans to support the Dollar General Literacy Foundation.

Until Aug. 19, if you purchase a 10-ounce or larger bag of Lay’s potato chips (any flavor) and a two-liter Pepsi product at a Dollar General store, you will receive a code on your receipt. Enter the code at and $1 will be donated to the foundation. The minimum total donation will be $50,000, and the maximum will be $75,000.

Doing good isn’t the only incentive to enter your code online. Fans will also receive a free music download and will be entered for a chance to win Dollar General gift cards, Brad Paisley memorabilia and tickets to his Virtual Reality World Tour.

Brad will be even be present at most Dollar General stores — at least in cardboard form, thanks to displays and marketing materials bringing awareness to the foundation, which helps individuals with literacy, obtaining a GED or achieving English proficiency.

Get more information about the campaign here.

Watch an Interview With Brad

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